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Based on their intended meanings and imagined decoding strategies, media producers execute certain encoding strategies and give a certain shape to the text. In the decoding process, viewers derive both perceived meanings and perceived encoding strategies from the text. From these two dimensions, viewers arrive at their evaluation of the text.
Not enough research has been done to determine if words and images are the only way we remember items, and the theory would not hold true if another form of codes were discovered. [5] Another limitation of the dual-coding theory is that it is only valid for tests on which people are asked to focus on identifying how concepts are related. [ 2 ]
According to the principle of state-dependent learning, memory will be better when a person's internal state during retrieval matches his or her internal state during encoding. Two ways of matching encoding and retrieval include matching the physical situation (encoding specificity) or an internal feeling (state-dependent learning). [5]
The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information [1] Like many mass communication theories, LC4MP is an amalgam that finds its ...
Transaction models depart from interaction models in two ways. On the one hand, they understand sending and responding as simultaneous processes. This can be used to describe how listeners use non-verbal communication, like body posture and facial expressions, to give some form of feedback. This way, they can signal whether they agree with the ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 20 December 2024. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as ...
Thus, the hypothesis states that neurons should encode information as efficiently as possible in order to maximize neural resources. [6] For example, it has been shown that visual data can be compressed up to 20 fold without noticeable information loss. [5] Evidence suggests that our visual processing system engages in bottom-up selection.
Phonemic processing includes remembering the word by the way it sounds (e.g. the word tall rhymes with fall). Lastly, we have semantic processing in which we encode the meaning of the word with another word that is similar or has similar meaning. Once the word is perceived, the brain allows for a deeper processing.