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ESIC's prestigious master's degree in Marketing and Sales Management (GESCO), has continuously been ranked as 1st in Spain in the Marketing category by El Mundo newspaper. The school also organises every year one of the most important Marketing & Management conferences in Spain, called 'Hoy es Marketing', with around 33000 attendees.
Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others. The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in ...
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Graduates often find careers in project management and marketing management. Entrepreneurship An MBA in entrepreneurship builds concrete skills in business planning and management.
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales , through the sale of products and services and resulting profit , drive most commercial business.
A 2011 meta analyses [45] found that the factors with the greatest impact on sales performance are a salesperson's sales related knowledge (market segments, presentation skills, conflict resolution, and products), degree of adaptiveness, role clarity, cognitive aptitude, motivation and interest in a sales role). Marketing concept: This is the ...
A Master of Commerce (MCom or M Com) is a postgraduate degree designed to provide knowledge in in commerce, accounting, mathematics, economics, and management-related subjects. Like the undergraduate Bachelor of Commerce , the degree is mainly offered in Commonwealth nations, [ 1 ] Spain , [ 2 ] and several Latin American states.
The IMM Graduate School offers degrees, diplomas and certificates in marketing, marketing management and supply chain management. [ 2 ] The school provides most of its teaching through distance learning , but students can supplement their distanced learning by receiving academic support at one of their Student Support Centres throughout ...
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