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A hypercasual game is a video game (typically a mobile video game) which is easy-to-play and usually free-to-play; hypercasual games also feature very minimalistic user interfaces. Popularized in 2017 by game makers such as Kwalee , Ketchapp and Voodoo , these games can be quickly played after downloading, usually without any tutorial or ...
The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games began predominantly as free-to-play "hyper-casual games", which they helped popularize. Since then, the company has shifted to developing and publishing casual games and apps. Voodoo’s games and apps have surpassed 7 billion downloads as of 2024. [3]
Hyper-casual games have continued to gain popularity, both as easier games for players to get into compared to titles like Clash of Clans, and typically are much easier and cheaper to develop, and are said to have disrupted the mobile gaming market as much as Candy Crush Saga had done when it was introduced. [57]
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By 2016, top mobile games were earning over US$100 million a year, and the total revenue for the mobile games sector had surpassed that of other video game areas. [12] Other major trends in mobile games have include the hyper-casual game such as Flappy Bird and Crossy Road and location-based games like Pokémon Go.
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