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The 1960s were an age of fashion innovation for women. The early 1960s gave birth to drainpipe jeans and capri pants, a style popularized by Audrey Hepburn. [6] Casual dress became more unisex and often consisted of plaid button down shirts worn with slim blue jeans, comfortable slacks, or skirts.
A succession of style trends led by Christian Dior and Cristóbal Balenciaga defined the changing silhouette of women's clothes through the 1950s. Television joined fashion magazines and movies in disseminating clothing styles. [3] [4] The new silhouette had narrow shoulders, a cinched waist, bust emphasis, and longer skirts, often with wider ...
Hulanicki worked as a fashion illustrator after studying at Brighton Art College in the late 1950s. In 1961 she married advertising executive Stephen Fitz-Simon and in 1963 they set up a Mail order fashion business selling inexpensive outfits. She named the company Biba's Postal Boutique; Biba was the nickname of her younger sister Biruta.
However, a 1970 article by Life magazine cited a then-recent revived interest in peacock revolution fashion, citing women's greater attraction to the style and the hippie subculture's fashion "proving that a fellow can wear any outlandish costume in public" as the reasoning. [7]
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