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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
A partial-cup bra style that covers from half to three-quarters of the breast and creates cleavage and uplift. Most demi-cup bras are designed with a slight tilt that pushes the breasts toward the center to display more cleavage. [4] The straps usually attach at the outer edge of the cup.
The name agreed by Simon Marks was St Michael, possibly after his father and co-founder of Marks & Spencer, Michael Marks because it could be linked in the public mind with the St Margaret brand which had a reputation for quality. The name was introduced in 1927 and registered as a trademark in 1928. [1]
The ones with the apple emblems proved most popular. Knight thought the labels would be the perfect symbol for his trade name, Fruit of the Loom – an expression referring to clothes, paralleling the phrase "fruit of the womb", which can be traced back to the Bible (Psalm 127:3). [10]
A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
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During the early 18th century the first fashion designers came to the fore as the leaders of fashion. In the 1720s, the queen's dressmaker Françoise Leclerc became sought-after by the women of the French aristocracy, [4] and in the mid century, Marie Madeleine Duchapt, Mademoiselle Alexandre and Le Sieur Beaulard all gained national recognition and expanded their customer base from the French ...