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Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. [38] In October 2017 a new methodology to collect data for Google Analytics was announced, called Global Site Tag, or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation.
Receive notifications from Google for manual penalties. [10] [11] Provide access to an API to add, change and delete listings and list crawl errors. [12] Check the security issues if there are any with the website. (Hacked Site or Malware Attacks) Add or remove the property owners and associates of the web property.
Google Ad Manager: An advertisement exchange platform. Google Marketing Platform: An online advertising and analytics platform. Google Tag Manager: A tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics. Local Service Ads
Internet users, beware: Google is always watching. Most of us use Google for almost everything: Navigation, scheduling, shopping, games, research, and of course, search.
The tool called 'My Activity' launched in 2016 - which supersedes Google Search history and Google Web History — enables users to see and delete data tracked by Google through the Google account. The tool shows which websites were visited using Chrome while logged in, devices used, apps used, Google products interacted with, etc.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
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The APIs provide functionality like analytics, machine learning as a service (the Prediction API) or access to user data (when permission to read the data is given). Another important example is an embedded Google map on a website, which can be achieved using the Static Maps API, [1] Places API [2] or Google Earth API. [3]