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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Step 4: Evaluate Your SEO Strategy. Traffic from search is essential for driving organic traffic. You can conduct a thorough SEO audit by analyzing the following:

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

5. Search marketing - Wikipedia

   en.wikipedia.org/wiki/Search_marketing

   Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).

6. Danny Sullivan (technologist) - Wikipedia

   en.wikipedia.org/wiki/Danny_Sullivan_(technologist)

   One of the well-known blogs which shares information about keyword research, trends in search marketing , paid search advertising and search engine optimization as well as analysis, advice, tips, tactics and how-to guides for search marketing. [10] It was founded in 2006 by Sullivan after he left Search Engine Watch.

7. Schema.org - Wikipedia

   en.wikipedia.org/wiki/Schema.org

   Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (in the form of microdata, RDFa or JSON-LD).Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. [2]

8. Jim Lanzone - Wikipedia

   en.wikipedia.org/wiki/Jim_Lanzone

   James Lanzone (born January 20, 1971) is an American businessman and the CEO of Yahoo Inc. Previously, he was CEO of Tinder.He is also the former president and CEO of CBS Interactive, a top 10 Internet property that operated key websites including CBS All Access, CNET, GameSpot, CBS News, Metacritic, CBS Sports, 247 Sports, Scout Media, MaxPreps.com, TVGuide.com, Last.fm and many others.

9. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...