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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
With this prominent sponsorship came a whole slew of advertisements that featured tennis greats like Billie Jean King and Rosemary Casals alongside the Virginia Slims logo. Other Virginia Slims advertisements feature slender women in varying states of activity (dancing, running, ice skating, etc.) thus promoting a general attitude of health and ...
Cigarettes, which are equated with men, become torches of freedom." [6] In 1929 Bernays decided to pay women to smoke their "torches of freedom" as they walked in the Easter Sunday Parade in New York. This was a shock because until that time, women were only permitted to smoke in certain places such as in the privacy of their own homes.
A Frank Statement to Cigarette Smokers (fulltext on Wikisource) denied health effects. In 1954, tobacco companies ran the ad "A Frank Statement." The ad was the first in a disinformation campaign, disputing reports that smoking cigarettes could cause lung cancer and had other dangerous health effects. [52]
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [2] [3] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time. [4]
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
A number of prominent figures throughout sports throughout history have been caught smoking cigarettes -- including admitted smokers and some athletes who've tried to keep the habit under wraps.
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]