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Microsoft codenames are given by Microsoft to products it has in development before these products are given the names by which they appear on store shelves. Many of these products (new versions of Windows in particular) are of major significance to the IT community, and so the terms are often widely used in discussions before the official release.
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Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to Whiskas. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. [51]
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On June 13, 2016, Microsoft announced it planned to acquire the professional networking site LinkedIn for $26.2 billion, to be completed by the end of 2016. The acquisition would keep LinkedIn as a distinct brand and retain its current CEO, Jeff Weiner, who will subsequently report to Microsoft CEO Satya Nadella. [23]
She is a brand partner with Louis Vuitton, Bulgari, and Alpha Industries. [28] Carson self-published So, You Want to Be an Astronaut in 2018 [29] and Ready for Liftoff: Becoming an Astronaut of the Mars Generation in 2022. [28] She has written for The Independent. [30] Carson has a popular Instagram account and a large Twitter (X) following. [2]
Eukanuba (/ ˌ juː k ə ˈ n uː b ə / EW-kə-NOO-bə) [1] [unreliable source?] is a brand of dog food and cat food owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different formulas for dogs and 13 for cats.