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Schutz and Blue Mountain Arts came to wider attention with the founding, in 1996, of the bluemountain.com website. One of the earliest experiments with the electronic greeting card medium, the site was widely adopted by web users. In 1999, the dot-com venture Excite@Home bought bluemountain.com in a deal valued at $780 million. [6]
Blue Mountain Arts, a greeting card company founded by poet Susan Polis Schutz and physicist/illustrator Stephen Schutz in 1971; Blue Mountain, a logo used by Paramount Pictures and its companies; Blue Mountain Pottery, a Canadian company; Blue Mountain State, an American comedy series
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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
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The company was founded in Cincinnati in 1867 as Russell, Morgan & Co. and originally specialized in printing posters for traveling circuses. [3] [4] The company took its name from partners A. O. Russell and Robert J. Morgan, who together with James M. Armstrong and John F. Robinson Jr. purchased the Enquirer Job Printing Rooms division of the newspaper The Cincinnati Enquirer. [5]
Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.