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Mounds is a candy bar made by the Hershey Company, consisting of shredded, sweetened coconut coated in dark chocolate. The company also produces the Almond Joy, a similar bar topped by whole almonds and covered in milk chocolate. The two products share common packaging and logo design, with Mounds using a red color scheme and Almond Joy blue.
Despite constant efforts to automate production and cut costs, the Great Depression threatened the $200 million U.S. candy market, and in 1932, they took a risk, retooling and repackaging Mounds in cellophane rather than tin foil for better sales appeal, and doubling the product's size, making it a twin bar for the same five-cent price. The ...
The Mounds bar became a hit with the U.S. military during World War II, who by 1944 purchased 80% of their production for use in rations (5 million bars/month). [4] The Almond Joy bar was introduced in 1946 as a replacement for the Dreams Bar, which was introduced in 1934, consisting of diced almonds and coconut covered with dark chocolate. [5]
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One of the two bars in a Bounty, split. Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars Inc., introduced in 1951 in the United Kingdom and Canada. It is an imitation of the Mounds bar introduced by Peter Paul in 1936. [1] The Bounty is no longer domestically sold within the United States, only being available via ...
The candy bar is sold in three different sizes. According to the official website, [4] its traditional size is a singular bar at 1.85 ounces (52 g), comparable to the traditional full-size Hershey Bar which is 1.55 ounces (44 g). [5] As of 2020, the candy bar can also be purchased in a king size at 3.4 ounces (96 g).
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The company began a marketing campaign promoting the candy bar as a protein-rich meal due to the peanuts it contained. Coupled with a new price of two bars for a nickel, reduced work hours and cancelled bonuses, The Hershey Company came out of the Depression in a strong position, and by 1936, profits had reached a level ten times that of the ...