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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
American Girl Dolls. The American Girl Doll brand has been around since 1986. However, the surge in popularity in the early 2000s made these dolls important to Gen Z.
Ello Creation System ("Ello") was a construction toy manufactured by the American toy-company Mattel, Inc. between the years 2002-2004. The toy set was created by the American designer Richard Manville. The Ello Creation System was a breakthrough toy created to engage girls in construction play.
Uglydoll is a brand and series of plush toys created by Sun-Min Kim, based on an idea by Kim and her husband David Horvath.The Uglydoll line was launched on February 14, 2001, and was awarded the Specialty Toy of the Year award by the Toy Industry Association in 2006.
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Mulatta/Latina), Cloe (Caucasian), Jade (East Asian), and Sasha (African American).
Following their release in mid-2020, the doll franchise appeared on multiple hot-toy lists including Toys "R" Us Canada [9] and The Toy Insider, [10] while The NPD Group reported in August 2020 that, Rainbow High was the No. 3 best selling fashion doll line and the No. 7 best selling doll line overall in the U.S. [11]
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