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Just the use of color may portray meaning to company logos, according to some research [47] that determined that color affects people's perceptions of a new or unknown company. Some companies such as Victoria's Secret and H&R Block used color to change their corporate image and create a new brand personality for a specific target audience. [47]
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Blue was a favourite color of the impressionist painters, who used it not just to depict nature but to create moods, feelings and atmospheres. Cobalt blue , a pigment of cobalt oxide-aluminium oxide, was a favourite of Auguste Renoir and Vincent van Gogh .
Color is used to evoke the desired mood and emotion in the viewer [5] Color is used to create a theme in the design [8] Color holds meaning and can be symbolic. In certain cultures, different colors can have different meanings. [5] Color is used to put emphasis on desired elements and create visual hierarchy in a piece of art [12]
However, connotative color associations and color symbolism tends to be culture-bound and may also vary across different contexts and circumstances. For example, red has many different connotative and symbolic meanings from exciting, arousing, sensual, romantic, and feminine; to a symbol of good luck; and also acts as a signal of danger.
The color spectrum clearly exists at a physical level of wavelengths (inter al.), humans cross-linguistically tend to react most saliently to the primary color terms (a primary motive of Bornstein's work and vision science generally) as well as select similar exemplars of these primary color terms, and lastly comes the process of linguistic ...
He provides an example of describing the color red; when one describes red as being the color of a rose or of a sunset, Dewey explains, an inaccuracy is portrayed. The quality of red is not concrete in nature, the red of two sunsets will never be the same, nor the red of two roses. The red in an individual sunset is indicative of that experience.
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