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Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
Aristotle says rhetoric is the counterpart (antistrophe) of dialectic. [1]: I.1.1–2 He explains the similarities between the two but fails to comment on the differences. Here he introduces the term enthymeme. [1]: I.1.3 Chapter Two Aristotle defines rhetoric as the ability in a particular case to see the available means of persuasion.
The expanded rhetorical triangle now emphasizes context by integrating situational elements. The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9]
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Aristotle referred to the enthymeme as "the body of proof", "the strongest of rhetorical proofs...a kind of syllogism" (Rhetoric I, 1.3,11). He considered it to be one of two kinds of proof, the other of which was the paradeigma. Maxims, Aristotle thought, were a derivative of enthymemes. (Rhetoric II.XX.1).
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Chapter 1.Aristotle defines words as symbols of 'affections of the soul' or mental experiences. Spoken and written symbols differ between languages, but the mental experiences are the same for all (so that the English word 'cat' and the French word 'chat' are different symbols, but the mental experience they stand for—the concept of a cat—is the same for English speakers and French speakers).
Aristotle first lists out five types of endoxa which one can begin reasoning from: [8] the views of everyone; the views of the preponderant majority; the views of the recognized experts; the views of all the experts; the views of the most famous. Aristotle then defines three types of reasoning in an argument: