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While the corselets reshaping the women's body with tiny waists and big hips, a new shape of bra called 'cathedral bra' was introduced and became popular in the 1950s. It is called 'cathedral bra' because there would be pointed arches created by the bones over the breasts when the bra is worn.
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000. [206] and 70% in 2005. [207] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [208] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire ...
The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the style was regarded as erotic and provocative. The bullet bra has also become popular with burlesque and rockabilly enthusiasts, both of which draw inspiration from the 1950s.
Current trends point back to the celebration of the hourglass silhouette in the 1950s, through corset-style waists and other details that accentuate the femininity of gorgeous hips and bustlines ...
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
“The no-bra look and free-the-nipple movement has been slowly gaining momentum,” she says, pointing to the fashion runways and publications as proof. “People want to push the boundaries and ...
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Plunge bra covers the nipples and the lower part of the breasts while leaving the top part bare, making it suitable for low-cut tops and deep V-necks. Plunge bras also have a lower, shorter and narrower center gore that maintains support while increasing cleavage by allowing the gore to drop several inches below the middle of the breasts.