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Reach can be expressed as a number of people in a population exposed to an advertisement, or as a percent of the population. [1] For example, in the UK, BARB defines the reach of a television channel as the percentage of the population in private households who view a channel for more than 3 minutes in a given day or week. [2]
CEO Edward Kim's motto for the company was “Content is the future of marketing.” The company unifies all content data using machine learning and artificial intelligence (AI). [3] The company's first successful product was a widget called The Slide, which allowed publishers to recommend content at the bottom of online articles.
ReachLocal, Inc. (ReachLocal), a divisions of Gannett, [2] was a provider of digital marketing solutions to businesses in the United States, Canada, Australia, and New Zealand. ReachLocal now operates as LocaliQ in the United States, Canada and the United Kingdom. [3] [4]
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Bloomreach Engagement is a marketing automation software for building and personalizing email campaigns, SMS messaging, mobile app experiences and other marketing channels. [10] Bloomreach Discovery is a product discovery software that uses AI and machine learning to provide more relevant search results and product recommendations.
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Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...