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The company was founded by Forest City, Iowa businessman John K. Hanson in February 1958. At the time, the town, located in Winnebago County, Iowa, was undergoing an economic downturn, so Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory in a bid to revive the local economy.
While Winnebago was the market leader, other companies were also growing. In 1969 a total of 23,100 motorhomes were sold. [ 12 ] While the gas crunch of the 1970s drove many manufacturers out of business—including Frank Motorhomes (then known as Travco) [ 13 ] —today, the motorhome market continues to be strong.
The Winnebago LeSharo (also marketed as Itasca Phasar) is a Class B (low-profile) recreational vehicle that was assembled by Winnebago Industries from 1983 to 1992. Though also using a cutaway van chassis like larger motorhomes, the LeSharo was designed to optimize fuel economy with an aerodynamically-enhanced exterior.
Keystone RV is a Goshen, Indiana-based RV manufacturer. It was founded in 1996 by Cole Davis and was listed at number 2 on the Inc. 500 list of the fastest growing companies in 2000. [49] It was acquired by Thor in 2001 and manufactures luxury travel trailers and fifth wheel brands including Cougar, Montana, Laredo, Passport, and Sprinter. [19]
The GMC Motorhome is a recreational vehicle that was manufactured by the GMC Truck & Coach Division of General Motors for model years 1973–1978 in Pontiac, Michigan, USA — as the only complete motorhome built by a major auto/truck manufacturer.
In July 2001, Monaco Coach purchases Safari Motorcoach in the mid-model year. Some believe that SMC had expanded too rapidly coupled with poor strategic decisions and acquisitions such as bankrupt Beaver Coach Corporation that soon led to SMC′s own financial deterioration and distraction from their original success with the Trek line. [7]
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