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In 2010, Deckers acquired MOZO Shoes, a brand that produced footwear for the culinary industry. The following year, Deckers acquired Sanuk shoes for $120 million, which it later divested to Canadian sportswear company Lolë. [7] [8] In 2013, Deckers acquired Hoka One One. [9] In 2015, Deckers acquired Koolaburra and positioned it under its UGG ...
Hoka One One Tennine. The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2]
In the latest-reported period -- its fiscal 2025's first quarter (ended June 30) -- Deckers Outdoor's revenue climbed by 22%, led by an even stronger 30% increase from the Hoka brand.
It deviates from the company's previous designs by having a larger sole. Jacob Gallagher of The Wall Street Journal described it as "a maximalist sneaker" and claimed that this design is primarily associated with Hoka One One, and called Hoka One One "one of On's main competitors in the specialized running market". [16]
The results marked a milestone for the Hoka brand, which achieved a one-billion dollar revenue milestone within the last 12 months. How Deckers Is Bringing Hoka to More People Via Stores ...
[9] The UGG brand, with Deckers, gained market traction slowly, but after an Oprah Winfrey feature on a "Favorite Things show sales and popularity increased dramatically. [9] UGGs soon became a fashion trend ingrained in popular culture with celebrities such as Kate Moss , [ 9 ] Katy Perry , Gisele Bündchen , and Sarah Michelle Gellar all ...
Despite working at Deckers at the time, Lopker urged then-girlfriend Pamela to start QAD Inc. [5] The Lopkers made the decision to write one of their software programs to be able to run on multiple computers, launching their program, MFG/PRO, and the company to international success. [5]
Deckers may refer to: Deckers (surname) Deckers, Colorado, United States; Deckers Creek, a river in West Virginia, United States; Deckers Outdoor Corporation, a footwear manufacturer; In the fictional Shadowrun universe, computer hackers are known as "deckers"