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When adding new chains to this template, please follow these guidelines: List brands alphabetically. Only list "parent" brands such as Pepsi or Sierra Mist as opposed to the individual varieties such as xxx Max or Diet xxx. Before adding new items to the template, please take some time to verify the following:
A template alone does not make a logo fair to use. It merely helps you state why you think it is appropriate. On the other hand, simple logos may fall under public domain. See commons:Commons:Threshold of originality for more information. This template is optimized for logos of brands/organizations used in the article about that brand/organization.
This is a WikiProject dedicated to improving Wikipedia's coverage of products, brands, brand management and all brand-related topics. If you would like to contribute, please feel free to join the project, see the to-do lists below and discuss matters on the project's talk page .
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Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
There are three main concerns with logo use. First, they are usually non-free images, and so their use must conform to the guidelines for non-free content and, specifically, the non-free content criteria. Second, logos are often registered trademarks and so their use is restricted independently of copyright concerns.