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The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
The popularisation of the flapper style was due to film, radio and the media. Adrian was a popular designer for Metro-Goldyn-Mayer during the 1920s-1930s, dressing silent film actresses including Clara Bow, Norma Shearer, Greta Garbo and Joan Crawford: which influenced American women's fashion. [11]
Articles relating to flappers and their depictions, a subculture of young Western women in the 1920s who wore short skirts (knee height was considered short during that period), bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior.
The flapper lifestyle and look disappeared and the roaring '20s era of glitz and glamour came to an end in America after the Wall Street Crash of 1929. [105] Unable to afford the latest trends and lifestyle, the once-vibrant flapper women returned to their dropped hemlines, and the flapper dress disappeared.
The shift dress gained popularity during the Western flapper movement in the 1920s. [2] Changing social norms meant that young women could choose a style of dress that was easier to move and dance in, and the shift dress marked a departure from previously fashionable corset designs, which exaggerated the bust and waist while restricting movement.
Mary Louise Brooks (November 14, 1906 – August 8, 1985) was an American film actress during the 1920s and 1930s. She is regarded today as an icon of the flapper culture, in part due to the bob hairstyle that she helped popularize during the prime of her career.
Jean Patou, who had first raised hemlines to 18" off the floor with his "flapper" dresses of 1924, had begun lowering them again in 1927, using Vionnet's handkerchief hemline to disguise the change. By 1930, longer skirts and natural waists were shown everywhere.
A Jean Patou silk scarf, printed in a pattern complementing that of the box was included with the pure perfume. Joy remains the world's second best-selling scent (the first is Chanel No. 5 ), Joy was created by Henri Alméras for Patou at the height of the Great Depression (1935) for Patou's former clients who could no longer afford his haute ...
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