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Playtex was founded in 1947 as one of four divisions into which ILC re-organized. [2] Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. [3] Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.
One such option is the Playtex 18-Hour Ultimate Lift Wireless Full-Coverage Bra, which is so popular that it’s racked up over 46,000+ five-star ratings from shoppers who say it is "the best ...
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. [1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.
Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [ 18 ] A partnership between DuPont and Warners lead to the 1959 invention of Lycra , which allowed for new designs in shapewear and more snug-fitting bras. [ 21 ]
The excerpt from the girdle ad could probably qualify as a free image, if the original ad predates the mid-1960s (as it seems to) and has no copyright notice (it was opt-in at the time). Do you mean this part? "Success story: Invisible Playtex Girdle" from the ad? CorporateM 21:55, 27 April 2013 (UTC)
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Suspenders or suspender belts, also known as "garter belts" in American English, are an undergarment consisting of an elasticated material strip usually at least 2 to 3 inches (5.1 to 7.6 cm) in width; it can be wider. Two or three elastic suspender slings are attached on each side, where the material is shaped to the contours of the body.