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Playtex was founded in 1947 as one of four divisions into which ILC re-organized. [2] Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. [3] Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.
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One such option is the Playtex 18-Hour Ultimate Lift Wireless Full-Coverage Bra, which is so popular that it’s racked up over 46,000+ five-star ratings from shoppers who say it is "the best ...
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...
By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [18] A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21]
Suspenders or suspender belts, also known as "garter belts" in American English, are an undergarment consisting of an elasticated material strip usually at least 2 to 3 inches (5.1 to 7.6 cm) in width; it can be wider. Two or three elastic suspender slings are attached on each side, where the material is shaped to the contours of the body.
Elasticated garments such as girdles and waist trainers are still worn today and serve to compress the waist or hips, although they lack the rigidity of corsets. A corset brace is a type of orthotic resembling a traditional corset, used to support the lower back in patients with mild to moderate back pain.