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Within the realm of social psychology, the proximity principle accounts for the tendency for individuals to form interpersonal relations with those who are close by. Theodore Newcomb first documented this effect through his study of the acquaintance process, which demonstrated how people who interact and live close to each other will be more ...
Close range marketing, commonly referred to as CRM, is a form of proximity marketing.Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.
Proximity: Proximity increases the chance of repeated exposure to the same person. Long-term exposure that can develop familiarity is more likely to trigger like or hate. [38] Technological advance: The Internet removes the problem of lack of communication due to long distance. People can communicate with others who live far away from them ...
Interchange compatibility measures how much individuals share the same need strengths. The example is two people with both high eA and wA ("Optimist" or "Overpersonal Personal-compliant"). They "will be compatible because both will see Affection behaviors as the basis of the relationship, and they will engage each other around Affection needs."
Stimulus–response (S–R) compatibility is the degree to which a person's perception of the world is compatible with the required action. S–R compatibility has been described as the "naturalness" of the association between a stimulus and its response, such as a left-oriented stimulus requiring a response from the left side of the body.
The reward theory of attraction claims that people are attracted to individuals exhibiting behaviors that are rewarding to them or whom they associate with rewarding events. [1] Individuals seek to develop strong relationships with those who provide positive and fulfilling interactions that require little to nothing in return.
Propinquity can mean physical proximity, a kinship between people, or a similarity in nature between things ("like-attracts-like"). Two people living on the same floor of a building, for example, have a higher propinquity than those living on different floors, just as two people with similar political beliefs possess a higher propinquity than ...
The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.