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In cultural anthropology and cultural geography, cultural diffusion, as conceptualized by Leo Frobenius in his 1897/98 publication Der westafrikanische Kulturkreis, is the spread of cultural items—such as ideas, styles, religions, technologies, languages—between individuals, whether within a single culture or from one culture to another.
A visible aspect of the cultural globalization is the diffusion of certain cuisines such as American fast food chains. The two most successful global food and beverage outlets, McDonald's and Starbucks , are American companies often cited as examples of globalization, with over 36,000 [ 5 ] and 24,000 locations operating worldwide respectively ...
Migrationism explains cultural change in terms of human migration, while diffusionism relies on explanations based on trans-cultural diffusion of ideas rather than populations (pots, not people [1]). Western archaeology the first half of the 20th century relied on the assumption of migration and invasion as driving cultural change.
Hapgood also suggests that the Three-age system of archeology is irrelevant due to primitive cultures co-existing with modern societies. [13]: 193–94 According to Hapgood, the pyramids in South America and Mexico may be indicative of cultural practices which the builders of them shared with ancient Egyptian civilization.
Americanization or Americanisation (see spelling differences) is the influence of the American culture and economy on other countries outside the United States, including their media, cuisine, business practices, popular culture, technology and political techniques. Some observers have described Americanization as synonymous with progress and ...
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]
Some of these means and effects are considered artifacts of the Machine Age of the 1920s and 1930s. Today the interactions between countries worldwide have allowed the opportunity for intercultural dialogue. Countries worldwide have undergone forms of cultural leveling. Some countries being more open to it than others.
Less obvious mechanisms include learning one's culture from the media, the information environment and various social technologies, which can lead to cultural transmission and adaptation across societies. A good example of this is the diffusion of hip-hop culture into states and communities beyond its American origins.