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A social norm is a shared standard of acceptable behavior by a group. [1] Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [2]
Born in Lübeck, Radbruch studied law in Munich, Leipzig and Berlin.He passed his first bar exam ("Staatsexamen") in Berlin in 1901, and the following year he received his doctorate with a dissertation on "The Theory of Adequate Causation".
The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.