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Air Jordan IV 1989 In December 1988, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue. Nike featured director and actor Spike Lee in ads for the shoe. [27]
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Michigan Wolverines logo and the jumpman logo at the Nike flagship store on the Magnificent Mile in Chicago during the week before the opening game for the 2016 Michigan Wolverines football team. In 1997, Air Jordan selected the first Jordan Brand sponsored schools: Cincinnati Bearcats, St. John's Red Storm, and North Carolina A&T Aggies [12]
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Tinker Linn Hatfield Jr. (born April 30, 1952) is an American designer of numerous Nike athletic shoe models, including the Air Jordan 3 through Air Jordan 15, the twentieth-anniversary Air Jordan XX, the Air Jordan XXIII, the 2010 (XXV), the 2015 Air Jordan XX9 (XXIX), and other athletic sneakers including the world's first "cross training" shoes, the Nike Air Trainer.
A recent addition to the Nike brand, the Air VaporMax [14] was redesigned in a black colour-way with a beige coloured upper sole and 'AIR' along the air bubbles on the outside of the shoe. The shoe included a distressed tongue. Later an All black version added and all white version added.
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