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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
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The Under Armour Undeniable Performance ESPY Award was only awarded once, in 2006, on the player, irrespective of gender or nationality, adjudged to have made, in a given calendar year, the most significant, remarkable, and undeniable performance in a single regular season or playoff game contested professionally under the auspices of one of the four major North American leagues or ...
The Under Armour High School All-America Baseball Game is a high school baseball all-star game held annually to spotlight the United States' top high school players who are juniors or seniors. The game is played in late July or August, at Wrigley Field in Chicago .
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The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All-American Bowl, and the 17th edition will be broadcast on ESPN2 opposite the 2025 Sugar Bowl). The game is co-owned by Chicago-based sports marketing agency Intersport and ESPN.
Under Armor?" The name stuck. [18] Plank said he chose the British spelling "armour" because he "thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR". [18] Plank initially ran the business from his grandmother's townhouse in Georgetown. [13] Under Armour's first shirt was the #0037, which Plank sold from his car. [19]
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