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  2. Thurstone scale - Wikipedia

    en.wikipedia.org/wiki/Thurstone_scale

    In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.

  3. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    Likert scale data can, in principle, be used as a basis for obtaining interval level estimates on a continuum by applying the polytomous Rasch model, when data can be obtained that fit this model. In addition, the polytomous Rasch model permits testing of the hypothesis that the statements reflect increasing levels of an attitude or trait, as ...

  4. Rating scale - Wikipedia

    en.wikipedia.org/wiki/Rating_scale

    A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.

  5. Semantic differential - Wikipedia

    en.wikipedia.org/wiki/Semantic_differential

    The semantic differential is today one of the most widely used scales used in the measurement of attitudes. One of the reasons is the versatility of the items. The bipolar adjective pairs can be used for a wide variety of subjects, and as such the scale is called by some "the ever ready battery" of the attitude researcher. [14]

  6. Scale (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Scale_(social_sciences)

    The Guttman scale is related to Rasch measurement; specifically, Rasch models bring the Guttman approach within a probabilistic framework. Constant sum scale – a respondent is given a constant sum of money, script, credits, or points and asked to allocate these to various items (example : If one had 100 Yen to spend on food products, how much ...

  7. Guttman scale - Wikipedia

    en.wikipedia.org/wiki/Guttman_scale

    The discovery of a Guttman scale in data depends on their multivariate distribution's conforming to a particular structure (see below). Hence, a Guttman scale is a hypothesis about the structure of the data, formulated with respect to a specified attribute and a specified population and cannot be constructed for any given set of observations ...

  8. Level of measurement - Wikipedia

    en.wikipedia.org/wiki/Level_of_measurement

    Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal , ordinal , interval , and ratio .

  9. Trust metric - Wikipedia

    en.wikipedia.org/wiki/Trust_metric

    Rempel's trust scale [6] and Rotter's scale [7] are quite popular in determining the level of interpersonal trust in different settings. The Organizational Trust Inventory (OTI) [ 8 ] is an example of an exhaustive, theory-driven survey that can be used to determine the level of trust within the organisation.