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GIF was one of the first two image formats commonly used on Web sites, the other being the black-and-white XBM. [5] In September 1995 Netscape Navigator 2.0 added the ability for animated GIFs to loop. While GIF was developed by CompuServe, it used the Lempel–Ziv–Welch (LZW) lossless data compression algorithm patented by Unisys in 1985.