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Churchill Insurance is a British insurance company based in Bromley, London. Founded in 1989, as one of the country's first direct to customer car insurance companies, the company has expanded to offer a range of general insurance products.
In August 1995 Churchill launched its first website and a credit card. It also became the first UK insurer to offer motor insurance estimates via interactive media kiosks. In the same year, Churchill set up the Accident Repair Centre. [4]
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet. [23]
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Together with Peter Wood, he founded Direct Line in 1985, the first telephone-only insurance company in the UK. [2] Four years later, Long broke away to form Churchill, a company he would manage himself until its purchase by the Royal Bank of Scotland in 2003, [3] a deal that is said to have earned Long £50 million. [2]
Churchill acquired Devitt Insurance Services in 1999. [3] In 2003, Royal Bank of Scotland bought Churchill group, including Devitt, for £1.1 billion. [4] Keep Britain Biking (KBB) is an online biking community site launched in 2010 and sponsored by Devitt Insurance.
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