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[6] [7] In 2015, YouTube launched YouTube Gaming, a video gaming-oriented sub-site and app that intended to compete with Twitch. [8] Other notable video-game oriented streaming websites include Microsoft 's Mixer , which shut down in July 2020, Smashcast.tv , which was formed after the merging of Azubu and Hitbox.tv , the South Korea-based ...
This can eventually be translated into buying behavior, or voting and donating behavior in a political context. New online marketing concepts of engagement and loyalty have emerged which aim to build customer participation and brand reputation. [24] Engagement in social media for the purpose of a social media strategy is divided into two parts.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
YouTube will award $100,000 to the grand-prize winner of a new global talent show to find the next breakout gaming creator, hosted by U.K. YouTube gaming creator Ali-A. YouTube’s uTure contest ...
Mixer used a low-latency streaming protocol known as FTL ("Faster Than Light"); [3] the service states that this protocol only creates delays of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds, making it more appropriate for real-time interactivity between a streamer and their viewers.
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YouTube is an American social media and online video sharing platform owned by Google.YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal.
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