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Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.
Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools:
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
[2] [3] [4] Their work is centered mainly around Magento but also includes web development on other platforms, like Shopify, BigCommerce, Shopware, and others, 3rd party integration, growth marketing—SEO, PPC, CRO, email marketing, performance optimization, hosting, data analytics, and security services.
Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. Faster website download speeds have been shown to increase visitor retention and loyalty [ 1 ] [ 2 ] and user satisfaction, especially for users with slow internet connections and those on mobile devices . [ 3 ]
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