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A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
Tourism advertising can take many forms, utilize a wide array of advertising tactics, and be driven by a scope of private or public intents. Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product.
Tourists at the Temple of Apollo, Delphi, Greece. Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. [1] UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more ...
Especially in developing countries, one of the primary motivations for a region to promote itself as a tourism destination is the expected economic benefit. According to the World Tourism Organization, 698 million people travelled to a foreign country in 2000, spending more than US$478 billion. International tourism receipts combined with ...
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
The present Destinations International was founded in 1915 in St. Louis by sales representatives of 28 different US destinations as the Association of Convention Secretaries whose goal was to share accurate information about conventions, promote sound professional practices in the solicitation and servicing of meetings and conventions, and develop "scientific" principles of convention management.
Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive ...
The opposing principle is host state regulation or the country of reception principle. In a directive , or regulation , where this principle applies, if a firm based in country A is selling into customers living in country B, they are regulated according to the laws of country B. Host state regulation is sometimes seen as hindering the single ...