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  2. Assimilation and contrast effects - Wikipedia

    en.wikipedia.org/wiki/Assimilation_and_contrast...

    The assimilation effect, assimilation bias or biased assimilation is a bias in evaluative judgments towards the position of a context stimulus, while contrast effects describe a negative correlation between a judgment and contextual information.

  3. Contrast effect - Wikipedia

    en.wikipedia.org/wiki/Contrast_effect

    A contrast effect is the enhancement or diminishment, relative to normal, of perception, cognition or related performance as a result of successive (immediately previous) or simultaneous exposure to a stimulus of lesser or greater value in the same dimension. (Here, normal perception, cognition or performance is that which would be obtained in ...

  4. Social judgment theory - Wikipedia

    en.wikipedia.org/wiki/Social_judgment_theory

    Perceptual contrast is a useful tool for campaigns that draw attention to the discrepancy between perceived and actual norms. For instance, the campaign can highlight this contrast to dispel misconceptions if people think that "everyone smokes at parties," [12] but in reality, the majority of guests rarely smoke. SJT emphasizes the significance ...

  5. Social comparison theory - Wikipedia

    en.wikipedia.org/wiki/Social_comparison_theory

    This cognitive bias can manifest in various ways, such as perceiving oneself as more competent, attractive, or virtuous than others perceive them. Positive self-evaluation is a different process that goes beyond comparison and involves introspection, critical analysis, and reflection on one's strengths, weaknesses, and progress in specific areas.

  6. Social comparison bias - Wikipedia

    en.wikipedia.org/wiki/Social_comparison_bias

    Social comparison bias is the tendency to have feelings of dislike and competitiveness with someone seen as physically, socially, or mentally better than oneself. Social comparison bias or social comparison theory is the idea that individuals determine their own worth based on how they compare to others.

  7. Bias - Wikipedia

    en.wikipedia.org/wiki/Bias

    Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one's beliefs or hypotheses while giving disproportionately less attention to information that contradicts it. [34] The effect is stronger for emotionally charged issues and for deeply entrenched beliefs. People also tend to ...

  8. In-group and out-group - Wikipedia

    en.wikipedia.org/wiki/In-group_and_out-group

    In social psychology and sociology, an in-group is a social group to which a person psychologically identifies as being a member. By contrast, an out-group is a social group with which an individual does not identify.

  9. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/wiki/Reciprocity_(social...

    Contrast Effect: The smaller request appears more reasonable when compared to the larger one. [33] Mutual concession is a procedure that can promote compromise in a group so that individuals can refocus their efforts toward achieving a common goal. Reciprocal concessions promote compromise in a group so that the initial and incompatible desires ...