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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
State media are typically understood as media outlets that are owned, operated, or significantly influenced by the government. [1] They are distinguished from public service media, which are designed to serve the public interest, operate independently of government control, and are financed through a combination of public funding, licensing fees, and sometimes advertising.
Postmedia Network Canada Corp. [3] (also known as Postmedia Network, Postmedia News or Postmedia) is a foreign-owned Canadian-based media conglomerate [4] consisting of the publishing properties of the former Canwest, with primary operations in English-language newspaper publishing, news gathering and Internet operations.
Allen Media Group, alternately known by its former name of Entertainment Studios, Inc. is an American media and entertainment company based in Los Angeles. Owned and founded in 1993 by businessman Byron Allen , the company was initially involved in the production and distribution of first-run television series for U.S. television syndication .
WPP's media investment management company holdings include GroupM, Mindshare, Wavemaker and Essence. [54] WPP's research insight and consulting companies include Kantar. [42] Hogarth Worldwide is a WPP-owned production company. [51] WPP's shopper marketing promotions company is PEP, LLC (formerly Promotion Execution Partners). [27]
Within days, GM pledged to devote 4% of its U.S. ad spend on Black-owned media companies by 2022, and spend 8% by 2025. The company is also hosting an “upfront” for minority-owned media on May 14.
Media cross-ownership is the common ownership of multiple media sources by a single person or corporate entity. [1] Media sources include radio, broadcast television, specialty and pay television, cable, satellite, Internet Protocol television (IPTV), newspapers, magazines and periodicals, music, film, book publishing, video games, search engines, social media, internet service providers, and ...
Martin toiled for a number of Black-owned outlets — he ran the Chicago Defender and launched the digital platform for Tom Joyner’s syndicated radio program.