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This ident package marked the end of specific idents for Wales and the West, as all of the idents that followed used the single HTV brand, though separate continuity for the two services, albeit now out of vision, was retained, this presentation package remained popular until Saturday 31 December 1994. [31]
In 2018, HTV entered into a partnership with Vie Channel company to further develop its brand identity, resulting in the rebranding of HTV2 as Vie Channel – HTV2. This collaboration aimed to enhance the channel's uniqueness and strengthen its position in the entertainment industry.
This look has received criticism, not concerning the idents themselves, but because these idents replaced the brands used by both Central and Westcountry. The idents were later partially adopted by HTV following its sale to Carlton, with the opening films from said look, although with the HTV logo and ITV Hearts ending slide being retained.
1 January – To coincide with the start of the new franchise period, HTV launches a new set of idents. [11] 1994. 18 February – Flextech buys a 20% stake in the company, thereby clearing HTV's debts. [12] 1995. 1 January – HTV launches a new set of idents. [13] September – Flextech sells its 20% stake in HTV to Scottish Television. [14] 1996
28 September – HTV launches a new computer-generated ident. [5] 1988. 22 August – HTV begins 24-hour broadcasting. [8] 1989. 1 September – ITV introduces its first official logo as part of an attempt to unify the network under one image whilst retaining regional identity. HTV adopts the ident and reverts to the name "HTV Cymru Wales ...
The name, logo, and ITV logo formed from lines coming across from the sides of the screen over the spinning hearts background. The name, logo, and ITV logo were fully formed on a spinning hearts background. The lines and static idents could also feature a brown-tinted spinning hearts background, which was used during daytime schedules.
The revised ident retained the London landmarks but contained them in a blue and orange triangle, pointing downwards, with three wavy blue lines to represent the river and the words 'Thames XXI' in the orange part of the triangle and it was this logo which was used on the first ITV branding idents on 4 September 1989.
On 25 May 1987, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo and the colours of the logo was blue, green, and red. The font used for this logo was a modified Bodoni MT. The new identity improved the channel's corporate image, removing the complex WALES4CYMRU branding. [3]
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