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2. Diffusion of innovations - Wikipedia

   en.wikipedia.org/wiki/Diffusion_of_innovations

   The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1] Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span ...

3. Everett Rogers - Wikipedia

   en.wikipedia.org/wiki/Everett_Rogers

   The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. When the first edition of Diffusion of Innovations was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State ...

4. Christianization of the Roman Empire as diffusion of innovation

   en.wikipedia.org/wiki/Christianization_of_the...

   Christianization of the Roman Empire as diffusion of innovation looks at religious change in the Roman Empire's first three centuries through the lens of diffusion of innovations, a sociological theory popularized by Everett Rogers in 1962. Diffusion of innovation is a process of communication that takes place over time, among those within a ...

5. Arvind Singhal (academician) - Wikipedia

   en.wikipedia.org/wiki/Arvind_Singhal_(Academician)

   Arvind Singhal (born 1962) [1] is an Indian-born American social scientist and academician. His academic research has focused on diffusion of innovations, the positive deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures.

6. Diffusion (business) - Wikipedia

   en.wikipedia.org/wiki/Diffusion_(business)

   The rate of diffusion is the speed with which the new idea spreads from one consumer to the next. Adoption is the reciprocal process as viewed from a consumer perspective rather than distributor; it is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.

7. Technology adoption life cycle - Wikipedia

   en.wikipedia.org/wiki/Technology_adoption_life_cycle

   Rogers ' bell curve. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.

8. Two-step flow of communication - Wikipedia

   en.wikipedia.org/wiki/Two-step_flow_of_communication

   Everett Rogers' "Diffusion of Innovations" cites one study in which two-thirds of respondents accredited their awareness to the mass media rather than face-to-face communication. Similarly, critics argue that most of Lazarsfeld's findings pertain to learning factors involved with general media habits rather than the learning of particular ...

9. Critical mass (sociodynamics) - Wikipedia

   en.wikipedia.org/wiki/Critical_mass_(sociodynamics)

   The principle behind the strategy is that at each time Facebook enlarged the size of the community, the saturation never drops below the critical mass, reaching the desired diffusion effect discussed in Rogers' Diffusion of innovations. [26] Facebook promoted the innovation to groups that were likely to adopt en masse.