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  2. Customer development - Wikipedia

    en.wikipedia.org/wiki/Customer_Development

    The pivot is “a structural course correction to test a new fundamental hypothesis about a product, strategy [or] engine of growth.” [23] It is the process of changing a part or parts of the business model to reflect reality. [20] [24] The customer development process assumes that most of the initial assumptions of the business model will be ...

  3. Descent direction - Wikipedia

    en.wikipedia.org/wiki/Descent_direction

    In optimization, a descent direction is a vector that points towards a local minimum of an objective function :.. Computing by an iterative method, such as line search defines a descent direction at the th iterate to be any such that , <, where , denotes the inner product.

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The final factor of CRM highlights the importance of CRM through accounting for the profitability of customer relationships. By studying the particular spending habits of customers, a firm may be able to dedicate different resources and amounts of attention to different types of consumers. [27]

  5. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  6. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Organizations need to retain existing customers while targeting non-customers. [15] Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. "Customer satisfaction is measured at the individual level, but it is almost always reported at an aggregate level.

  7. Diminishing returns - Wikipedia

    en.wikipedia.org/wiki/Diminishing_returns

    These factors have the ability to influence economic growth and can eventually limit or inhibit continuous exponential growth. [9] Therefore, as a result of these constraints the production process will eventually reach a point of maximum yield on the production curve and this is where marginal output will stagnate and move towards zero. [10]

  8. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customers are now instant product experts due to various digital outlets and form their own opinions on how and where to consume products and services. [57] Businesses use customer values and create a plan to gain a competitive advantage. Businesses use the knowledge of customers to guide the customer journey to their products and services. [57]

  9. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    The process of perception is uniquely individual and may depend on a combination of internal and external factors such as experiences, expectations, needs, and the momentary set. When exposed to a stimulus, consumers may respond in entirely different ways due to individual perceptual processes. [ 55 ]