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With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10] In 2017, CoverGirl reinvented their brand by adopting a new strapline "I Am What I Make Up" instead of the past strapline "easy, breezy, beautiful" for 20 years.
Covergirl's newest collection, Full Spectrum, was made specifically for women of color and includes a diverse range of foundation shades and gorgeous eye and lip products made to pop against ...
Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. [1] Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. Civilizations around the world use eye shadow predominantly on women but also occasionally on men.
Martha Stewart is loyal to her beauty products — even if that means it's a bit unsanitary!. In a recent makeup tutorial video for Allure, the celebrity chef, 83, shared that her favorite ...
For a decade, Ultima II's slogan was "Dedicated to the woman who spends a lifetime living up to her potential." Ultima II's launch and advertising techniques were likely a response to the growing success of competitor Estée Lauder, who also aimed for an upmarket position in the cosmetic, skin care, and fragrance industry.
The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...
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