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Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. [3] Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for ...
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return organic results prefaced with a 'local 3-pack', a list of three local results. More local results can be obtained by clicking on “more places ...
Local SEO has always been important, especially for industries that serve customers at multiple locations. But now, it’s becoming a critical part of all marketers’ strategies.
Ziplocal is a digital marketing company that provides local search information across the United States. Ziplocal previously printed yellow pages.Ziplocal provides digital services for small to medium-sized business, such as websites, local and organic SEO tools, social media marketing, and reputation management.
Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
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