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Opposition research also has its origins in military planning, as evident in such ancient texts as The Art of War, published in the 5th century BC by Sun Tzu. This manual for warriors describes the necessity for understanding an opponent's weaknesses, for using spies, and for striking in moments of weakness.
An informational campaign is a political campaign designed to raise public awareness and support for the positions of a candidate (or her/his party). [24] It is more intense than a paper campaign, which consists of little more than filing the necessary papers to get on the ballot, but is less intense than a competitive campaign, which aims to ...
Election campaign communication can be examined using one single research method or a multitude of methods. A "multimethod study on the role of television during the European election campaign" in 1979 has been conducted by Jay Blumler, combining survey research of party-representatives and voters with a "content analysis of campaign reporting ...
Political campaign advertisements (32 P, 1 F) Pages in category "Political campaign techniques" ... Campaign plan; Post-truth politics; Project Houdini; Project Narwhal;
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns.Although the most important role of political consultants is arguably the development and production of mass media (largely television, direct mail, and digital advertising), consultants advise campaigns on many other activities, ranging from opposition research and voter polling ...
Campaign plan is a plan to achieve an objective, usually of a large-scale over an extended period of time. It usually coordinates many activities and uses of resources involving multiple organizations. A campaign plan could also have subordinate objectives or intermediate milestones and is often broken down by phases.
Political campaign staff are the group of people who formulate and implement the strategy of a political campaign. Campaign staffs are generally composed both of unpaid volunteers and paid employees of either the campaign itself or a related political party. The staff may include political consultants who provide advice and assistance to a ...
Americanization in election campaign communication contains different characteristics concerning the levels of campaigning. The main aspect is the modification of political action towards the logic of media, as happened in American election campaigns. This means for example that politicians fit their appearance to the rules of television. [4]