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Liquorland is an Australian liquor store chain. It is one of three liquor brands within the Coles Group, [2] along with the larger discount format First Choice Liquor and more upmarket orientated Vintage Cellars. The Liquorland chain comprised 743 stores as of March 2023. [3]
In March 2019, Coles and Australian Venue Co. established a joint venture (Queensland Venue Co) where AVC would take over operations of the Coles' Spirit Hotels and receive its profits while Coles would run the group's liquor stores and receive its profits. Coles received $200 million from AVC as part of the deal.
First Choice Liquor grew out of the former Quaffers brand, [1] and sits alongside Liquorland and Vintage Cellars, Coles' other liquor brands. [2] The first store was opened in May 2005 at Tooronga Village in Melbourne. [3] Expansion of the chain was assisted with Coles Group purchasing the Queensland-based Hedley Hotel chain and Mr Corks Liquor ...
In 1991, the stores were rebranded Coles Supermarkets and from 1998, simply as Coles. Coles headquarters site, adjacent to Toorak Road in Hawthorn East, Melbourne. In 2004, the liquor division office (Coles Liquor Group), was moved from Chullora in Sydney to the company head office in Hawthorn East, Melbourne.
Vintage Cellars was established in 1951 by Jack Edwards and Edward Hayward with the first store opening on Gawler Place, Adelaide. [2] As at June 2018 there were 84 Vintage Cellars stores. [3] In September 2024, Coles announced it would begin a pilot program to rebrand some Vintage Cellars stores as Liquorland Cellars. [1] [4]
Dan Murphy's is an Australian liquor store owned by Endeavour Group, with over 270 stores across the country. [2] The business was founded in 1952 by winemaker Daniel Francis Murphy. Dan Murphy's competes principally with Coles Group brands First Choice Liquor, Vintage Cellars and Liquorland.
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