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2. Football boot - Wikipedia

   en.wikipedia.org/wiki/Football_boot

   Boot customization also became more prominent with the rise of the internet. Laceless boots became very popular after Adidas released the Ace PureControl in 2016. [10] [11] Even though Adidas increased the popularity of laceless boots, first laceless boots were released by Italian bootmaker company Lotto in 2006.

3. Puma (brand) - Wikipedia

   en.wikipedia.org/wiki/Puma_(brand)

   Puma is the main producer of enthusiast driving shoes and race suits and entered a partnership with BMW, Ducati and Ferrari to make their respective shoes. [72] In Formula 1 , Puma equips the teams of Mercedes AMG Petronas , Scuderia Ferrari , Stake Kick Sauber , and Williams .

4. Lotto Sport Italia - Wikipedia

   en.wikipedia.org/wiki/Lotto_Sport_Italia

   Lotto Sport Italia is an Italian sports equipment manufacturer based in Trevignano, near Treviso.The company manufactures and commercialises sporting and casual clothing and footwear (including sneakers, and football boots).

5. Puma Terminates Sponsorship of Israel’s National Soccer Team ...

   www.aol.com/puma-terminates-sponsorship-israel...

   Puma lost its most prominent soccer sponsorship deal, with Italy, in 2022 to rival sportswear brand Adidas. The company’s statement added that new sponsorship deals with two national teams ...

6. Dassler brothers feud - Wikipedia

   en.wikipedia.org/wiki/Dassler_brothers_feud

   From people's habit of looking at each other's shoes to see whether they were affiliated with Adidas or Puma, Herzogenaurach got the nickname "the town of bent necks". [ 1 ] [ 5 ] The two biggest football clubs in Herzogenaurach, FC Herzogenaurach and ASV Herzogenaurach, were sponsored by Puma and Adidas respectively.

7. Adidas - Wikipedia

   en.wikipedia.org/wiki/Adidas

   In 1948, the first football match after World War II, several members of the West Germany national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki ...