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Basil Ben Baldanza Jr. (December 3, 1961 – November 5, 2024) was an American business executive who was the chief executive officer and president of Spirit Airlines from 2005 to 2016, a period in which he led the transformation of the company into an ultra-low-cost carrier.
In January 2005, Ben Baldanza was hired as the President of Spirit, with the goal of making the company profitable. In 2006, following an investment by Indigo Partners, Baldanza was elevated to the CEO role and held the position for 10 years. This included a complete transformation of the business model and a public offering in 2011.
Parker was a financial analyst at American Airlines from 1986 to 1991, and a member of then CEO Robert Crandall's "Brat Pack", [4] alongside Thomas W. Horton (former CEO President and Chairman of American), C. David Cush (former CEO of Virgin America), and Ben Baldanza (former CEO of Spirit Airlines).
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