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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads formerly known as Google Adwords is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set in order to get the Keyword Planner back.

4. Keyword clustering - Wikipedia

   en.wikipedia.org/wiki/Keyword_clustering

   A keyword clustering tool scans the list of keywords and then picks the most popular keyword. The most popular keyword is a keyword with the highest search volume.Then a tool compares the TOP 10 search result listings that showed up for the taken keyword to the TOP10 search results that showed up for another keyword to detect the number of matching URLs.

5. SpyFu - Wikipedia

   en.wikipedia.org/wiki/SpyFu

   SpyFu was founded in April 2005. The online platform provides keywords that websites buy on Google Ads, [2] as well as keywords used for search engine results. The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.

6. Talk:Keyword research - Wikipedia

   en.wikipedia.org/wiki/Talk:Keyword_research

   The Google Adwords Keyword Tool and Traffic Estimator was already in the list, I did not add it. However, the list is not backed up by citations, so I added a citation from the Content Marketing Institute where the article described the usefulness of the Google Adwords Keyword Tool and Traffic Estimator.

7. Quality Score - Wikipedia

   en.wikipedia.org/wiki/Quality_Score

   On May 15, 2017, Google announced improved reporting structure for quality score to gain deeper insight about keywords historical performance. According to Google, " To save you time and help you make more informed decisions, we’re adding three new optional status columns to the Keywords tab for Exp. CTR, Ad Relevance and Landing Page Experience.