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In 2016, McDonald's allocated $32.9 million for television advertising, with a specific focus on promoting Happy Meals tailored to children. Moreover, McDonald's outperforms other fast-food brands by employing strategies such as providing free cartoon characters and animal figurines in their Happy Meals. [9] Social Media
By directly advertising products as 'kids only', it makes the experience feel special. This type of advertising is common throughout food companies, promoting that this drink or snack is just for kids, making it immediately more engaging. Trix, an all-time favorite American cereal, has a slogan that reads, "Silly rabbit, Trix are for kids."
PBS member stations have been an exception to this trend, with the network's PBS Kids block continuing to largely air animated, educational series catered towards a broad range of children's audiences ranging from preschoolers to preteens; as a non-commercial educational network, it does not rely on advertising revenue in the traditional sense ...
In return for showing this mandatory program in their classrooms, schools are offered free equipment. [19] In-school advertisements are placed on textbook covers, lesson plans and educational comics. Companies such as Cover Concepts provide free sponsored materials to schools that are covered with advertisements, including food ads. According ...
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