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In 2016, McDonald's allocated $32.9 million for television advertising, with a specific focus on promoting Happy Meals tailored to children. Moreover, McDonald's outperforms other fast-food brands by employing strategies such as providing free cartoon characters and animal figurines in their Happy Meals. [9] Social Media
By directly advertising products as 'kids only', it makes the experience feel special. This type of advertising is common throughout food companies, promoting that this drink or snack is just for kids, making it immediately more engaging. Trix, an all-time favorite American cereal, has a slogan that reads, "Silly rabbit, Trix are for kids."
According to Cover Concept promotional materials: "Cover Concepts places your brand directly into the hands of kids and teens in a clutter-free environment. We work in tandem with school administrators to distribute free, advertiser-sponsored materials to over 30 million students – grades K-12 – in 43,000 authorized schools nationwide, plus ...
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PBS member stations have been an exception to this trend, with the network's PBS Kids block continuing to largely air animated, educational series catered towards a broad range of children's audiences ranging from preschoolers to preteens; as a non-commercial educational network, it does not rely on advertising revenue in the traditional sense ...
This template displays web banner-style advertisements, almost all of which are animated, for various Wikipedia maintenance collaborations, WikiProjects, policies, guidelines, processes and practices, such as barnstars, featured articles and edit summaries.