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  2. Contronym - Wikipedia

    en.wikipedia.org/wiki/Contronym

    A contronym is a word with two opposite meanings. For example, the word cleave can mean "to cut apart" or "to bind together". This feature is also called enantiosemy, [1] [2] enantionymy (enantio-means "opposite"), antilogy or autoantonymy. An enantiosemic term is by definition polysemic.

  3. Opposite - Wikipedia

    en.wikipedia.org/wiki/Antonym

    Opposition is a semantic relation in which one word has a sense or meaning that negates or, in terms of a scale, is distant from a related word. Some words lack a lexical opposite due to an accidental gap in the language's lexicon. For instance, while the word "devout" has no direct opposite, it is easy to conceptualize a scale of devoutness ...

  4. Antiphrasis - Wikipedia

    en.wikipedia.org/wiki/Antiphrasis

    When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings depending on context. For example, Spanish dichoso [ 4 ] originally meant "fortunate, blissful" as in tierra dichosa , "fortunate land", but it acquired the ironic and colloquial meaning of "infortunate, bothersome" as in ¡Dichosas moscas ...

  5. Antithesis - Wikipedia

    en.wikipedia.org/wiki/Antithesis

    In rhetoric, antithesis is a figure of speech involving the bringing out of a contrast in the ideas by an obvious contrast in the words, clauses, or sentences, within a parallel grammatical structure. [7] The term "antithesis" in rhetoric goes back to the 4th century BC, for example Aristotle, Rhetoric, 1410a, in which he gives a series of ...

  6. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Tmesis – separating the parts of a compound word by a different word (or words) to create emphasis or other similar effects. Topos – a line or specific type of argument. Toulmin model – a method of diagramming arguments created by Stephen Toulmin that identifies such components as backing, claim, data, qualifier, rebuttal, and warrant.

  7. Converse (semantics) - Wikipedia

    en.wikipedia.org/wiki/Converse_(semantics)

    Converses can be understood as a pair of words where one word implies a relationship between two objects, while the other implies the existence of the same relationship when the objects are reversed. [ 3 ] Converses are sometimes referred to as complementary antonyms because an "either/or" relationship is present between them.

  8. Unpaired word - Wikipedia

    en.wikipedia.org/wiki/Unpaired_word

    An unpaired word is one that, according to the usual rules of the language, would appear to have a related word but does not. [1] Such words usually have a prefix or suffix that would imply that there is an antonym , with the prefix or suffix being absent or opposite.

  9. Negative campaigning - Wikipedia

    en.wikipedia.org/wiki/Negative_campaigning

    The public image of an entity can be defined as reputation, esteem, respect, acceptance of the entity's appearance, values and behaviour by the general public of a given territory and/or a social group, possibly within time limits. As target groups of public and their values differ, so negativity or positivity of a public image is relative ...