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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
The nearly $7 billion U.S lunch meat market grew by 18% in the 8 weeks to June 13, but Oscar Mayer sales rose only 9%, according to Nielsen data analyzed by Wells Fargo.
In 1981, Oscar Mayer stockholders elected to sell the company to General Foods. [5] Four years later, Philip Morris acquired General Foods, and in 1989 merged General Foods with the newly acquired Kraft Foods transforming it into Kraft General foods. Shares of Kraft Foods were first offered to the public via an initial public offering in 2001 ...
Kraft is an official partner and sponsor of both Major League Soccer and the National Hockey League. Since 2006, Kraft Foods has sponsored Kraft Hockeyville, a reality television series produced by CBC/SRC Sports, in which communities demonstrate their commitment to the sport of ice hockey in a contest revolving around the theme of community ...
Kraft's revenue growth has stagnated in the years since it merged with Heinz as consumers shun older, established brands for newer products, cheaper private label brands and non-processed and ...
The Oscar Mayer Company is an American meat and cold cut production company, owned by Kraft Foods. They entered the turkey business by purchasing Louis Rich and Co. in the early 1980s. They entered the turkey business by purchasing Louis Rich and Co. in the early 1980s.