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ePathshala is an Indian educational platform offering digital textbooks and resources for students and teachers.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]
E-books and self-publishing are changing the book industry, and digital textbooks and other media-inclusive curricula are changing primary and secondary education. [40] [41] In academia, digital media has led to a new form of scholarship, also called digital scholarship, making open access and open science possible thanks to the low cost of ...
OpenStax textbooks follow a traditional peer review process aimed at ensuring they meet a high quality standard before publication. Textbooks are developed and peer-reviewed by educators in an attempt to ensure they are readable and accurate, meet the scope and sequence requirements of each course, are supported by instructor ancillaries, and are available with the latest technology-based ...
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Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]
The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as: Business marketing; also known as Business-to-business marketing and Industrial marketing (which also includes Business-to-government marketing)